brand
guide
styling

Brand Guide& positioning

It's a well-known fact that a brand style guide is a key component in a brand's visual identity. For a brand to become recognizable a consistent brand style guide helps you to present your brand clearly and to establish trust with your audience. Here at Techpind we focus on getting to the core of business expectations and express it on a large array of mediums. Control over expression and doing innovative things is what drives us to become more active, more vigilant, and more knowledgeable and prove maximum return on the investment of establishing a knockout brand image.

We focus on representing a brand. We envision external and internal factors effecting the brand identity by primarily focusing on factors that reckons a brands statement, the best way to manage a brand is by creating the Brand Identity Prism. We use the concept of brand identity Prism ,a simple yet a powerful tool that can make your brand Positioning better.

Key Factors in Brand Strategizing

The Six Elements we Focus are:

• * Physical Facets: knowing its external features
• * Personality: knowing Its human character and attitude
• * Relationship: Beliefs and associations of others about the brand?
• * Culture (Values): As applied to the brand and the organization behind it?
• * Reflection: In the minds of its consumers?
• * Consumer Perception: Self-image - how does it believe itself to be valuable?

The whole idea of this exercise is to create an impression that lasts and people can recollect your products or brand name when it matters in the decision making. In order to manage a brand successfully most company focuses on connecting all the phases of the marketing funnel and creating content that attracts and converts leads. But more than this we make sure that even the simple graphics that we put carries a story and could connect to the customer on all tangible assets. Our designers put their thought into creating content related expression making it subtle and intriguing.

Brand Styling

We help you Find proper combinations of materials or techniques to make the design simple, alive, logical and expressive. With our branding expertise written or visually we can guide your brand become effective and recognizable at the same time relying on keeping the Brand story inclusive in all the multimedia facets. Elementarily simple, as universal as possible and impacting the mindshare. We can guide you to create effective, recognizable brand image for the digital age.

The Techpind Difference

Building a brand style guide isn't Difficult but sticking to the brand person and story throughout is the tough task. Reimagining and keeping it consistent throughout in all the medium of communication takes diligent study and execution strategy for an outcome that is impactful yet subtle.

Five core elements that we affect on any project resonates with the brand identity prism and brand Image.

1.Logo: You must have clear ideas where your logo must be used and how it should be displayed in various circumstances. E.g. How large your logo should be, how much whitespaces should appear around the logo, selection of color for your logo.

2.Color Palette: The identity of your brand must be closely related with a limited range of colors. Style guide specifies your brand's color palette. It gives detailed information of which color should be used along with how they're to be used. Use alphanumeric values depending on the media on which it will appear such as, CMYK (print), RGB (online and other digital media).

3.Fonts and Topography: There is an immediate impact on your audience on how they perceive your brand just by typefaces and fonts you use. For your guidance define which font to use and when.

4.Brand Values: We add brand values guide its actions. They interact between mission and vision as well asthe factors contributing your decisions. Together these brand values comprise your firm compass.

5.Imagey: Nothing can be more impactful than engaging images or photographs. But as with every element that we discussed so far, it's important to use imagery whether in print or online format, is consistent.