A Digital transformation Agency


Conversion Rate

Conversion Rate Optimization

Conversion Rate Optimization


Key aspects for better
conversion optimization


Headline optimization

Call to action

Strategies for business units
startups and corporates

Techpind Difference

Conversion Ratio

Conversion rate optimization(CRO) is more commonly associated with established sites, as marketer focuses on getting better performance and more conversions. However, this doesn't mean that CRO shouldn't be considered as the part of new website creation process. There are some CRO essentials listed below to be aware of new websites to get a head start in maximizing conversion ratio from deploy day and beyond.

aspects for better conversion optimization

1.Carry out a form fields review-

Nobody likes filling in dozens of boxes before getting permitted to check out or subscribe list. As mobile browsing becomes the default for many consumers, keeping from design as concise and succinct as possible taken on a new relevance. When deploying your new site, review the contact form, cart checkout fields and any other forms on your site with a critical eye.

2.Test your call to action

Call to action is one of the most crucial parts of your page and testing it is a CRO essential. Why? Because as we know the smallest twist can fetch visitors over the line to complete the action you desire. If your new site hasn't launched yet, you won't be able to use standard landing page or A/B testing, where one version of your page is served to some users and a second version to another, to judge which one performs better.

3.Check your contact information is prominent

Anything you can do to have trust in your visitor can help push your conversion rate upwards. Even if as a new business you don't have a ton of reviews to share, but by simply adding a relevant security badge and letting your customers know you are trustworthy and do welcome feedback, provides peace of mind. If your business uses a particular method of data security to protect customer Details, it can be done by adding the security seals to the website which can build trust and credibility– all essential to increasing conversions.

4.Review your site images

Images are part of the fabric of your site and should be used for more than mere design purposes or to break up chunks of text. If you want to make your new site get off the starting blocks and win over customers quickly, review your image selection. Look in particular for images in headers and sidebars – do these pictures push your visitors towards a conversion? Do they make offers clear? Highlight benefits? And communicate limited time deals such as free shipping, storewide discounts or limited edition products?

Call To Action

Headline Optimization

When testing the performance of headline variations, you can keep going forever Some other variations to test on your websites are;

1. Headline Length
2. Level of sensationalism.
3. Headline questions vs statement vs exclamation.
4. CTA placement optimization

The location of your call to action creates an opportunity for optimization. Lots of websites having single CTA on their “transaction pages” usually shoved all the way at the bottom of the page.

Test out a big CTA above the fold and the bottom of the page, or even as many times as you want throughout the page. It seems counterintuitive- after all, you don't want to overwhelm your visitors with sales copy every two sentences- but with right balance, it works.

The Techpind Difference

1.Experimenting every experience

We work with a budget and need to get the most out of it. We have multiple pages, processes and offers to evaluate and improve websites. To analyze what works best, we experiment different customer experience variations in order to improve conversion ratios and ROI.

2.More insight leads to more ROI

It's always an important aspect to know as much as you can about your customers and how they interact with your brand, so you can deliver optimal experiences that lead to conversion. You have data from several sources that you need to combine to understand the complete story. You then need to tie it all back together to show executives how everything is performing.

3.Optimizing every customer experience increases conversion rates

Digital transformation has changed the marketing aspects and the expectations surrounding it. Techpind gives you everything you want to dig deep into data so you can get most out of your insights. We help our customers by optimizing experiences by mapping the entire journey of the customers and keeping the track of current status so that we can get right content for the right customers and increase the conversion rates.

What does
"Digital Transformation"

2 Answers

Digital transformation is a technology which results in imperative transformation of business and industrial activities, strategies, competencies, processes and models to fully integrate the changes and opportunities of a mix digitized technologies and their advancing impact across society in a strategic and prioritized way, keeping in mind the present and future shift in digital technology.

What is the role of AI in future of marketing?

2 Answers

The role of AI in the future of marketing revolves around marketers and customers. Marketers analyzing how to efficiently reach the targeted customers when ad blockers, changing media consumption habits, and ad performance are impeding us. It provides customer support services where people are seeking to improve customer satisfaction, net promoter scores all while holding down cost.

Explain the rise of omni channel marketing?

2 Answers

Omni channel Strategies are marketing strategies that are geared towards enablement of their customers to convert on any channel be it online or a brick and mortar space. Engagement with people on various channels where they are shopping, buying and comparing, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels with a sole purpose to nurture a customer for more engagement and sales.

Frequently asked

What is the role of SEO in digital marketing?

2 Answers

Search engine optimization is the process of improvising a website by making it easy to find, easy to crawl down, and easy to categorize. It emphasizes by helping our customers by finding out our business from among thousand other companies. SEO is an integral part of digital marketing strategy.

What are the main areas where keywords used to optimize website ranking?

2 Answers

Track any domain or keyword, get local, target various devices, group keywords, analyze SERP features, connect google analytics.

What is

2 Answers

Content marketing is a marketing approach in which we primarily focused on creating valuable, relevant, and consistent content to attract and engage customer.

What is social media marketing?

2 Answers

Social media marketing is a marketing in which we use social media as a platform and social networking websites for promotion and branding.

What is

2 Answers

Design thinking is an integrated measure to design solutions for the complexities arises in today’s business world. In this process we put our customers at the heart of everything we do. In three-step design thinking process, we match your business strategy with their needs. Design thinking mainly consisting of current business needs to future business goals, prototyping validation, thoughtful implementation.