A Digital transformation Agency

Innovative
Consulting

Innovative
Consulting

Innovative Consulting

Innovative Design
Thinking

Design
Thinking

4D Framework of
innovation

4D
Framework

We Collaborate to
dominate Innovation

dominate innovation


Strategies for business units
startups and corporates

Techpind Difference

Design Thinking

Our innovation consulting wing basically envisions a segment trend by deep diving into path breaking strategies and innovation that disrupted the way businesses function in an ever evolving digital scenario. We focus on insights, trends, reports and business goal alignment with the current requirement keeping the future goals in mind. We basically look at the use of integrated platforms and technologies like AI, ML and Block chain to reimaging your conversion on all your digital foot prints and to resonate with consumer expectations.

Lateral thinking and bilateral approach:

Innovation has compelling priorities like Design thinking, consumer perception and brand identity that entails our focus on improvements based on data and segmental analysis. When we do this we always focus on lateral innovation and placement that can catapult growth in other consumer or industrial segments. Developing strategies that drives Innovation, identifying platforms for growth and building capabilities for the future.

We retrospect and Envisage our clients past history and evolution journey simulating their long term vision and short term business goals to impact their ROI in a competitive landscape yet making them sustainable. This starts with a constant focus on how the segment is evolving, how are the competitions strategizing and evolving, how the consumer behaves or interacts in the Ecosystem and what makes their experience across various touchpoint amicable and competitive.

4D Framework of innovation

Systematic approach for proven results

With significant in-house research techniques through various domains, Techpind provides an unparalleled creative surrounding across its vibrant. A tested innovation model allows Techpind to adapt the framework to different industries and integrate custom networks. We generally follow a 4-D framework to deploy and nourish new ideas, design thinking, evaluation and prototype validation, and ensure business viability for those that present commercial potential. This process includes 4 entities;

1.Diligent: The key aspect in today's perspective is the understanding of the past with current requirements and trends along with envisioning the future Business Goals. Understanding the role of data to unleash your brands true potential and enriching your CX to be an industrial avant-garde.

2.Digitize: Emerging technologies and digital business models are fundamentally transforming how firms competing with one another. Traditional boundaries and value networks of firms are getting disrupted at a rapid pace, forcing organizations to rethink strategies not just for business growth as well for competitive advantage

3.Diversify: We go through the early-stage of concept and creative agendas to diversify technologies to reach marketing leads.

4. Disrupt: Influencing Commercial development of the selected solutions that shows significant potential. This abide both technical and business perspectives, focusing on defining the value propositions.

We collaborate to Dominate Innovation

Techpind follows a proven major to develop a full spectrum of research and innovation solutions:

1.Derivative innovation- We put our efforts in driving continual improvements needed in the current services and solutions. We emphasize on backtracking and behavior analytics to keep an eye on previously held task as well the current status of the task in particular.

2.Platform innovation- We relinquish out the problems that we face in initial stage of the project and then accordingly we strategies solutions to it. Resolving problems and solutions we make significant changes in the delivery of products and services across technologies as well as markets.

3.Disruptive innovation- We identify the breakthroughs to develop potentially game changing business offerings or models.

The Techpind Difference

Innovative design thinking:

Design thinking is an integrated evolution process which aims at deriving solutions for Brands that are facing complexities to create an impression or revamp their current impression in today's Cognitive world. In this process we give our customers and Segments a major priority for everything we do. We generally follow three-step-design thinking process so that we can meet your business strategy in accordance to their needs.

1.Current business needs to future business goals: Firstly, we analyze the customer, understanding their needs and identifying opportunities and scope

  • * Descriptive diligent research
  • * Customer journey mapping
  • * Scope and digital extension mapping

2.Prototyping: Then, we turn those collected information and ideas from the customer into model to create correct solution for correct problems:

  • * Design implementation and Impression development
  • * Co-creative evolution

3.Thoughtful Implementation: Finally, we validate our ideas and Prototypes with the Internal and external stakeholders maintaining a digital environment for a sustainable growth. - User research - Market research - ABC Testing

  • * Developing innovation capabilities
  • * Customer paramount culture-
  • * Compatibility and agility-
  • * Creativity

What does
"Digital Transformation"
mean?

2 Answers

Digital transformation is a technology which results in imperative transformation of business and industrial activities, strategies, competencies, processes and models to fully integrate the changes and opportunities of a mix digitized technologies and their advancing impact across society in a strategic and prioritized way, keeping in mind the present and future shift in digital technology.

What is the role of AI in future of marketing?

2 Answers

The role of AI in the future of marketing revolves around marketers and customers. Marketers analyzing how to efficiently reach the targeted customers when ad blockers, changing media consumption habits, and ad performance are impeding us. It provides customer support services where people are seeking to improve customer satisfaction, net promoter scores all while holding down cost.

Explain the rise of omni channel marketing?

2 Answers

Omni channel Strategies are marketing strategies that are geared towards enablement of their customers to convert on any channel be it online or a brick and mortar space. Engagement with people on various channels where they are shopping, buying and comparing, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels with a sole purpose to nurture a customer for more engagement and sales.

Frequently asked
question

What is the role of SEO in digital marketing?

2 Answers

Search engine optimization is the process of improvising a website by making it easy to find, easy to crawl down, and easy to categorize. It emphasizes by helping our customers by finding out our business from among thousand other companies. SEO is an integral part of digital marketing strategy.

What are the main areas where keywords used to optimize website ranking?

2 Answers

Track any domain or keyword, get local, target various devices, group keywords, analyze SERP features, connect google analytics.

What is
content
marketing

2 Answers

Content marketing is a marketing approach in which we primarily focused on creating valuable, relevant, and consistent content to attract and engage customer.

What is social media marketing?

2 Answers

Social media marketing is a marketing in which we use social media as a platform and social networking websites for promotion and branding.

What is
design
thinking?

2 Answers

Design thinking is an integrated measure to design solutions for the complexities arises in today’s business world. In this process we put our customers at the heart of everything we do. In three-step design thinking process, we match your business strategy with their needs. Design thinking mainly consisting of current business needs to future business goals, prototyping validation, thoughtful implementation.