Role of
Social
Media

Abstract

With digital consumerism on record high the role of social media is of apex importance in the digital strategy framework whether its extended to a b2b or a b2c environment like Conferences to parties, from building awareness to collecting feedback consumer brands need to ace the social media engagement for consumer satisfaction and Brand loyalty.

The rapid pace of digital consumerism and adoption is bringing a change in social dynamics and stimulation caused by the content on various social media platforms and for diverse call to actions. From stargazing to strategizing is the framework that we narrate to our clients helping creation, scheduling, publishing and monetizing content for reaching business goals.

The rapid pace of digital consumerism and adoption is bringing a change in social dynamics and stimulation caused by the content on various social media platforms and for diverse call to actions. From stargazing to strategizing is the framework that we narrate to our clients helping creation, scheduling, publishing and monetizing content for reaching business goals.

Social media plays a pivotal role with omnichannel strategy for improving customer experience and engagement models . This days its just not enough to have a presence but an engagement and conversion strategy.

Choosing the right framework for social media engagement:

Initially you must identify who your audience is going to be. You need to be as specific as possible, since it will enable you to make your decision easier

• * Who is your typical customer?
• * How old are they?
• * Are they male or female?
• * What is their income and education level?
• * What are they interested in outside of your product and service?

Decide which Platforms are right for you.

It's not only about deciding which social media platforms are suitable for your business, goals and objectives you've set. With the known customer persona and the brand image one want to impregnate it's of great importance to set the right tone for your communication and what kind of content drives engagement towards your context.

• * Facebook: Facebook has featured one of the largest social media platform in terms of regular users, making it more appealing in terms of sheer reach.
• * Twitter: Twitter is renowned for its brevity thanks to the 280-character tweet limit. We provide essential guidance for twitter marketing that will teach you everything you need to know about tweeting your way to social media success.
• * Youtube: Brands who have the resources to take advantage of the popularity of online platform. We use video sharing sites to promote our brands and YouTube is the platform where we interact with customers.
• * Instagram: Instagram claims to have fame in its visual and realistic approach, where successful marketing is based in large part on the aesthetic appeal of the content you share. This platform boosts more number of consumer engagement among all social networks.
• * Pinterest: Pinterest is unique among all social networks which is been made unique just by its users, who are searching to find ideas for all parts of their lives. It makes Pinterest ideal for driving action, such as purchase or visiting websites.

The digital engagement framework that we follow:

* Assets- Brand name, unique product range

* Reach- Use onsite opportunities, advertise on relevant blogs

* Information-Metrics user data

* Technology- App & social

* Process- Content strategy buzz

* Engage- users chose next favorite, app ask for favorites, favorites used in campaigns

* Objectives- registrations, email conversions

* Co-created values- long term relations.

* Trends- audience goes mobile less loyalty

* Audience- target specific age groups you want to.

The Techpind Difference

Techpind helps in engagement by managing the digital footprints, Media and digital properties across all the social platforms by keeping the right balance between paid, earned, Social and Owned media keeping your platforms media rich.

According to us social media means different things to different people. There is an agreement that online interactions between individuals who shares common interests and activities are facilitated by social media Facebook & twitter, video sharing sites like YouTube and blogs, online bulletin boards and e-forums.

Techpind follows certain set of rules to improvise customer experience.

* Understanding social media.

* Compare social media vendors.

* Assess opportunities and strategize.

* Plan the implementation.

Social media listening's

* Customer interaction.

* Customer feedback.

* Intelligence gathering.

* Context collection.

* Demonstrate appreciation.

* Customer standardization.